Most people walk into calls, pitches, and competitive reviews knowing almost nothing about the company on the other side. You can spend 20 minutes on their website and still not know how they position themselves, what AI models say about them, or how they compare to anyone else. The information exists — it's just scattered, slow to gather, and impossible to standardize.
Orb takes a URL and returns the company. It scrapes and renders the live site, reads the visual system with vision models, and analyzes the copy for voice, archetype, and positioning. Then it queries GPT, Claude, and Gemini directly to capture how each model describes that company unprompted. The output is a structured intelligence profile — comparable across any set of companies, generated in under 60 seconds.
A pre-call download that used to take 30 minutes of research now takes 10 seconds. Sales teams use it before discovery calls. Investors use it for deal sourcing. Founders use it to understand their competitive set. Anyone who needs to know a company fast uses Orb.
Everything in one profile
One URL. A complete intelligence report. No research required.
Visual Identity
Full color palette with hex codes, typography stack, shape language, and spatial philosophy — extracted directly from the live site.
Brand Archetype
Classified against all 12 Jungian archetypes with a rationale. Understand the psychological positioning driving the company's communication.
AI Perception
GPT-5, Claude, and Gemini each describe the company based on their training data — a direct read on public brand equity and awareness.
Product Intelligence
Business model, pricing, target customer, key features, and primary CTA — everything a competitive analyst or sales rep needs before a call.
Competitor Comparison
Run up to 3 companies side-by-side. See where you differentiate, where you're exposed, and get AI-generated positioning statements.
Tone & Voice
Directness, formality, emotionality — classified and summarized so you understand exactly how a company communicates and why.
For anyone who needs to know a company fast
Drop a prospect's URL before a discovery call. Walk in knowing their positioning, voice, and how AI describes them.
Assess brand strength and market positioning as part of deal sourcing or due diligence — in seconds, not hours.
Understand your competitive set at a level most founders never reach. Know exactly where you're differentiated.
Walk into a new client meeting with a full company audit already done. Impress before you pitch.
Simple pricing
Start free. Scale when you're ready.
- ✓ 10 company profiles/mo
- ✓ Full intelligence report
- ✓ AI perception — 3 models
- ✓ Competitor comparison
- ✓ Export to PDF
- ✓ 50 company profiles/mo
- ✓ Full intelligence report
- ✓ AI perception — 3 models
- ✓ Competitor comparison
- ✓ Export to PDF
- ✓ Profile history
- ✓ Priority support
- ✓ Unlimited profiles
- ✓ Full intelligence report
- ✓ AI perception — 3 models
- ✓ Competitor comparison
- ✓ Export to PDF
- ✓ Profile history
- ✓ API access
- ✓ Dedicated support